Retail Merchandise Planning

Optimize planning, raise profitability

The goal of retail merchandise planning is to improve the profitability of a retail business by means of an optimized planning process. Effective planning raises margins by optimizing sales potential and minimizing stock issues. Whilst sales potential has always been the focus of the company, inventory optimization in particular can release significant untapped potential. Avoiding lost sales due to sold-out goods (stock out) or of excess inventory (over-stocking) that can only be sold through price reductions, provide a direct and lasting contribution to improved margins.

A systematic procedure for the realization of these potentials takes into account the processes, systems and changes that need to place in the organization. A basic scenario for the retail planning could look as follows:


The implementation of these processes in IT systems makes significant demands for:

  • Data timeliness and quantity
  • Preparation
  • User platforms
  • Functionality
  • Availability
  • Systems integration


When it comes to planning systems, Westernacher has many years of expertise and proven references to with which to meet the demands of an effective retail merchandise planning system.

Please contact us with any questions or if you wish to set up a 1:1 meeting with one of our experts. Or just call us on +49 6221 187 62 – 100.

We look forward to hearing from you.