Marketing, Sales & Service

Below-the-line marketing through Omnichannel strategies

Multiple channels create more customer engagement and better user experience

The digitisation and internationalisation of business processes are key factors to your success. Brands are the trump card with which a unique selling point can be achieved. The brand transfer to digital in particular means a revision and realignment of the strategy. The new strategies include social media monitoring, 360° customer profiles and mobility to ensure customers receive the anticipated user experience.

New media are used to create new sales channels and sales management automatically. An omnichannel strategy is a good option for achieving success in this area. Companies that are active both online and offline acquire customers and retain them in the long term. In order to ensure you are successful in your actions, we work with you to analyse the omnichannel structure and develop a Customer Journey based on your customers’ needs.

Customer Centricity is also important, as is successful Customer Engagement. Marketing is feeling the pressure to demonstrate a direct correlation between advertising spending and marketing success. Customers and their expectations are the central focus here. Through efficient analysis tools and methods, targeted communications can be optimised on the basis of facts.

Four phases for your Omnichannel strategy

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In order to optimize your Omnichannel strategy and customer loyalty together with you, we offer:

  • Our services for your marketing department
    • Business model reinvention
    • Growth strategy
    • Service strategy
    • Customer relationship management (CRM)
    • Marketing automation
    • Customer engagement
  • Benefits for your marketing department
    • Real-time information about your customers with an increase in engagement of up to 45% and an increase in revenue among new customers* of 61%
    • Customer-specific content enables personalised experiences and magic moments to be created
    • Mobile optimised solutions increase your conversion rate
    • You can create more efficiency campaigns and reduce the costs of these by up to 32%* using marketing automation

    * These data come from the SAP Performance Benchmarking database

  • Our solutions

    Marketing Health Check
    Compare yourself against the best in marketing. On the basis of such a best practice comparison, we work with you to create a digital marketing strategy, channel matrix and KPIs, together with quick wins and an action plan.

    SAP Hybris Cloud for Customer
    Optimize your customer relationships. This portfolio of cloud CRM-solutions combines functions for marketing, sales, retail, service and social networking. It makes it easier for your teams to develop valuable personal customer relationships which strengthen customer interaction and loyalty in all channels. You benefit from first-rate contact management and meaningful customer analyses.

    SAP CRM on premise
    Understand, tie in with and inspire your customers in all sales channels – with On-Premise Customer Relationship Management Software (CRM) of SAP. This safe and high-functioning implementation option supports all of your sales, service and marketing activities.

    SAP Customer Activity Repository (SAP CAR)
    Collect, cleanse and centralise your customer and point of sale (POS) data in real time. This high-performance data platform prepares multi-channel data for analysis and readies it for use by your skilled marketing analysts. Accelerate your retail analysis and planning, improve the demand forecast, maximize the effectiveness of promotions and the efficiency of your product assortments, and more. Use the Omnichannel Article Availability (OAA) Check in collaboration with IS-Retail and Hybris Commerce to have a real-time availability overview of your inventory.

    SAP Hybris Marketing
    With SAP Hybris, you can offer your customers consistently personalised interactions along the entire Customer Journey. In this way, you can address your customers directly and individually and promote brand loyalty as a key success factor. Using this solution, you remain agile and can react to all developments live. One step ahead of the business.

Start your Omnichannel strategy now

Please contact us now with any questions, or if you wish to set up a 1:1 meeting with one of our experts. Or just call us on +49 6221 187 62 – 100